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Blog Post
U.K. advertisers Looking for a Universal definition for Ad Fraud
Posted by The Domains
With a recent study by Integral Ad Science, claiming bot traffic cost advertisers as much as £277m a year in the UK alone, with 12.2 per cent of all ad impressions there found to be fraudulent between April and June. Advertisers are looking to ...
August 17, 2015, 12:19 pm