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Blog Post

   Generic Domain Names in Ads Perform Better Than Non-generic Domain Names

   Posted by DomainSherpa

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In a search engine pay-per-click advertising campaign, achieving more clicks may simply be a matter of employing a generic domain name.Two studies show that the use of a generic domain name in search engine ads resulted in higher click-through rates ...

   September 26, 2011, 12:00 am

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