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Blog Post

   The Real o.co Lesson

   Posted by Domain Name Wire

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Branding a new domain name — and especially a new top level domain — takes a long time. News that Overstock.com, err, o.co, is slowing down its efforts to rebrand to o.co, didn’t come as a big surprise to me. Too drastic. Too fast. ...

   November 14, 2011, 10:02 am

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